Tuesday, December 7, 2010

Question 7

7) Explain how the following video is both an appropriation and reappropriation of sexual signifiers, and discuss the implications of the film from both perspectives (i.e., the appropriation and reappropriation of sexual signifiers from early pornography) (100-150 words).


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Appropriation is when a group takes a trait or a trend from the dominant. Reappropriation is when the dominant group takes that trait back, but in doing so the trait is different than it was before.

This video is appropriating the scenarios that a pornographic film would use (like the plumber or the electrician coming over to be easily seduced by the lonely housewife), but then that element is reappropriated back to an actual scene of a housewife needing an electrician, denying the worker.

Additionally, the dirty talk (where they are saying something that would have the denotation of innocence, but the connotation of something very sexual) was appropriated into the scene from pornography on the side of the housewife, but then reappropriated by the plumber because he was talking in the same manner, but without having sexual connotations. Then, once the sexual connotations were realized (by her body, absent of speech), it is reappropriated back into a real life scenario.

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